March 28th, 2009 Comments off
I searched myself on Google recently, which, awkwardly enough, is something I do fairly often these days. Mostly to see if my site is getting picked up correctly in all the search engines, but also because, in searching myself a month ago, I found a nice blurb about the book. It was actually a blurb posted on Twitter, and I tracked down the woman who wrote it − Stephanie Anderson, from Word Bookstore − and she was nice enough to offer to write an extended blurb, so that’s been reason enough to keep searching my name. The perpetuating fulfillment of my calculated self-absorption. But in searching myself I kept seeing an Eric Barnes, real estate agent, appear above me on Google. It was driving me nuts. People, I’m trying to get ready to sell some books, and this jack-ass is somehow listed above ME? (Thank god I’ve never told anyone I have these sorts of thoughts.) Finally, having seen the Realtor’s listing above mine way too many times, I clicked on it. It turns out that, in fact, the Realtor IS me. I’m a licensed Realtor. Or, at least, there’s a Web site out there that thinks I’m a licensed Realtor. I wish the book had been about real estate. An error like this could have dramatically improved my search results. I emailed the site and asked them to remove the reference, not thinking they would, or that if they did, it’d take months. But it’s already gone. (It was here.) All this makes me think about Twitter, mostly because I can’t stop thinking about Twitter, so most things make me think about it, but also because of all this self-absorption. I can’t connect with Twitter. I can’t follow the conversations. I can’t get with the erratic flow of comments, observations and chronic self-absorption. And that’s coming from someone whose existence is often based around erratic comments and chronically self-absorbed activities. All that changes when I find something nice about the book. And I liked the Litchat I did, because then it was more of a focused conversation. Not to mention a conversation focused on me. But in the normal course of the day, I can’t figure out what I should do with Twitter. I am consumed with this − will my failure to develop the right Twitter strategy sink the sales of Shimmer? And somewhere in the back of my mind, I’m starting to worry about Craigslist. Shouldn’t I have a Craigslist strategy?